During a collaboration project between ON and my exchange course at ZHdK, we had to create a one minute long video about anything we wanted connected with the brand.
As a passionate runner myself I know: the more important thing is not owning a shoe, but having the motivation to get up and run. Therefore this advertisment is designed to motivate the viewer.
Because it’s a reflection on my own process, it also ended up beeing very personal to me.
In collaboration with Cedric Joel Ziegler (Music & Voice)