Client Product Year & collaboration
Design Academy Eindhoven 3D Printed flexible rubber / 3D Printed hard plastics / steel / elastic cord 2019 / Mentor: Vic Cautereels

Bracelett containing spare oxygen for extreme situations in big wave surfing.

User Interaction
In critical Situations the biggest demand to the product is intuitive interaction.

Looking at the possible movements of the body the most intuitive action appeared to be having the oxygen fixed on your rist.
Position valve
On the bottom:
+ better protection
- hitting the nose
On the top:
+ more intuitive
Tactile feedback
Eyes are closed under the water which brings in the necessity to communicate the postion via tactility.
The valve can not stick out due to possible injuries.
Solution: Using hard material for the top of the valve and very soft for the surrounding.

Interaction valve
Danger of breathing all the air at once
Solution: One bite opens only one aircontainer

A big amount of the time the products we have are not in use.
This shockresistant package is keeping the lifesaver protected during non-action times.

Which form makes the user trust technology?

A person in panic will use up to twice as much oxygen under water. With this device you are more likely to keep calm while saving energy under water.

- If trust into the product is archieved, it works without being activated. -

More trust - less acceptance
After some rough physical calculations of how big the bracelett had to be I had to size it up to make it look and feel more trustworthy. As the first prototype then looked like an electronic ankle tag, some curves have been added to give it a more dynamic look.

Users encountering a new product are eager to learn about how the inner parts of the products work. To communicate the inner mechanisms a semi transparent material was chosen for the shell and the three aircontainer are painted in bright signal colors.

Medical Function:
Pure Oxygen is toxic as it creates Radical oxygen particles in the blood. Although three breaths are not harmful.

Variables Given:

Compression = 20 BAR
oxygen level = 99%
normal oxygen level in air ? 20%

Volume of a Breath:
during physical activities = 1,0l - 1,5l
Oxygen in a heavy breath:
1,5l * 20% = 0,3l

Volume Compressed:
0,3l * 20 bar = 15cm3

Client Product Year & collaboration
On-Running, Zürcher Hochschule der Künste Video, Text, Music, Voice 2020 / Mentors: Samuel Weidmann, Markus Käch / Music & Voice: Cedric Ziegler / Runner: Marco Ponts / Text, Video & Edit: Valentin Ruoß

Advertisment proposal for ON-Running

Looking at the communication products of ON, I realized that they are all focused on the shoe itself, explaining their innovative technology. For sure its a genius strategy to enter a very competitive market and setting themself apart from other brands. And yes, the sole is really helping people to be more comfortable with running. But as ON will develop and is already selling more then just shoes, I wanted to create a more athlete centered advertisment.

Fact is that society becomes more lazy and buying new shoes that are beeing forgotten in a corner is not helping. Transformation starts in peoples mind.

Therefore I see a good sportsbrand selling motivation in the first place, and as a second the gear to do sports.

Client Product Year & collaboration
Renewi, Design Academy Eindhoven Nylon tire cord with latexcoating / Aluminium / Plastisol / Machine & Handmade 2018 with Sina Grebrodt / Mentor: Eibert Draisma

BDSM Starter Pack out of Waste

A project about sustainability for „renewi“ - A multinational Recycling Company.

We were given the task to find new innovative ways to recycle nylon fibers coated with latex which are beeing used and thrown away in the cartire production. With a team of three students we tried to create appealing sextoys out of it.

Client Product Year & collaboration
Mermaid's Textilpflege und SB-Wäscherei München Website, type, icons, store window 2020

Rebrand of MERMAID'S Sb-Wäscherei und Textilpflege, including a custom typeface, icons and a website.

The old Logotype was very much representing the Identity of the Business. The only problem: it was not very readable for the customer. Therefore my task was to make it functional without loosing what the logotype is standing for: the squarisch bold washingmachines standing like boxes in a row and the water giving motion to the letters.
I went all the way doing the whole alphabet, hit me up if you want it!

Client Product Year & collaboration
Zürcher Hochschule der Künste Spoons: Eopoxy, Silicon, PLA 2019 with Josi Benjamin & Seohee Hong / Mentor: Stroschein Productdesign

Discovering different textures on spoons.

The tactile feel of a product is often underestimated. In this project we researched the different textures and Materials. To get valuable feedback on the interaction with these different Textures we have builded up a test where users got blindfolded and were eating a neutral yoghurt with the spoon. Their reactions were quite surprising as different person were describing the same spoon from "very pleasant" to "disgusting".

The video of it, I can not put online due to the privacy of our test persons. Adjectives beeing used to describe the feeling of the spoon are listed here:

Client Product Year & collaboration
Design Academy Eindhoven Poster 2019, Mentor: Vic Cautereels

This document is trying to capture the decisions made in the development of "Out of air? Take a breath.".

Client Product Year & collaboration
Narziss & Echo GmbH Poster 2020

Reusable garmend bag

Narziss & Echo, a Drycleaning business approached me with the challenge to find innovative alternatives to the throw-away plastic foil, which is currently protecting the clean clothes from dust and dirt.
My task next to that, was to visualize these new ways. After testing the first prototypes, we realized that it is better for the environment to put more taxes on plastic foil, if the tax money is beeing used for environmental help, then using energy and water to clean the bags each time for the next customer. Environmental help can take shape in e.g. a better recycling system.

Another bag, that is not meant to be washed and therefore aimed to be sold to the individual customer instead of to the drycleaning business, emerged on the side of the project and is now beeing developed by myself.

by Valentin Ruoß © all rights reserved 2013-2020

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