Rebrand SBB

User Interaction based on Handgestures
The task was to design SBB’s 2030 identity, integrating new technology. We envisioned the whole brand identity based on the proposed interactions through simple hand gestures with the smartwatch, shaping brand touchpoints like the logo, AR navigation, and transport experience.

The Video
Our concept has a slightly dystopian touch, highlighting the need to preserve diversity by valuing culture and art in future transformations.
Collaborative project at ZHdK 2019

← Back to projects