Mermaids Rebrand

Rebrand including a custom typeface, icons and a new website. (2016-2019)

1. Redesign typeface

The old Logotype (in pinkish) was very much representing the Identity of the Business.
The only problem: it was not very readable for the customer. Therefore my task was to make it functional without loosing what the logotype is standing for: the squarisch bold washingmachines standing like boxes in a row and the water giving motion to the letters.

2. Redesign storewindow

3. Redesign Website
It was very decorative and inefficient, so everything was cleaned up. Pictures were replaced by pictograms etc..