Beeing innovative is key for successful companies to keep their leading market position or for startups to disrupt old fashioned economies. So how do you become innovative? We all know this phenomenon: Although you try hard, you fail. Some people will give up, the others continue to try, as eventually they will succeed. The difference? It is the persistence of people to get up after failures and keep on trying. And this again is directly influenced by motivation. Money and other compensations are tools to motivate, but they only work in clearly defined tasks. E.g.: "Produce more knives and get a bonus." An innovation is a completly different task where creative problem solving is needed. At the start you don't even know what the goal is, nor wether it can be achieved. So the best motivation to give someone for this task is basicly no motivation at all. Instead one should harness their intrinsic motivation. Because only their inner drive is strong enough to get over all the failures on the way. I was doing a project for my boss at a large enterprise. The goal was the same - "foster innovation within the company". So he asked me: "Can you make a product, which encourages employees to find and use their inner motivation?" My answer is a brochure with 5 very straight forward steps and some playfull illustrations in between. The most important of them is:
"Puh, endlich haben meine Mitarbeiter gelernt sich selbst in den Arsch zu treten, jetzt muss ich sie nicht mehr den ganzen Tag motivieren und habe mehr Zeit für mein Aperölchen in der Sonne. Die Mitarbeiter scheinen auch glücklicher zu sein und meine Umsätze entwickeln sich entsprechend fantastisch. Ein Investment, dass sich gelohnt hat!" - Kurti, Geschäftsführer "Ich schwöre, sowas habe ich gebraucht für mein Life. Früher musste man mir immer in den Arsch treten, jetzt hab ich es endlich selbst gelernt. Und love the graphics!" - Lina, Studentin "Die Deutschen waren einmal fleissig, jetzt sind sie erfolgsverwöhnt und ruhen sich nur noch auf Ihren Lorbeeren aus. Made in Germany? Bald ein Label dafür, dass die Produkte aus der Steinzeit kommen. Wie können wir uns auf dem internationalen Markt behaupten, wenn das so weiter geht? Jeder Bürger sollte sich an diese Anleitung halten wie and das BGB." - Angela, Politikerin
Advertisment proposal for ON-Running
Looking at the communication products of ON, I realized that they are all focused on the shoe itself, explaining their innovative technology. For sure its a genius strategy to enter a very competitive market and setting themself apart from other brands. And yes, the sole is really helping people to be more comfortable with running. But as ON will develop and is already selling more then just shoes, I wanted to create a more athlete centered advertisment. Fact is that society becomes more lazy and buying new shoes that are beeing forgotten in a corner is not helping. Transformation starts in people's minds. Therefore, I see a good sportsbrand selling motivation in the first place, and as a second the gear to do sports.
In critical situations the biggest demand to the product is intuitive interaction.
A full documentation of the development process can be found here.
Looking at the possible movements of the body the most intuitive action appeared to be having the oxygen fixed on your rist.
On the bottom: + better protection - hitting the nose On the top: + more intuitive
Eyes are closed under the water which brings in the necessity to communicate the postion via tactility. The valve can not stick out due to possible injuries. Solution: Using hard material for the top of the valve and very soft for the surrounding.
Danger of breathing all the air at once Solution: One bite opens only one aircontainer
A big amount of the time the products we have are not in use. This shockresistant package is keeping the lifesaver protected during non-action times.
Which form makes the user trust technology?
A person in panic will use up to twice as much oxygen under water. With this device you are more likely to keep calm while saving energy under water.
- If trust into the product is archieved, it works
without being activated. -
more trust - less acceptance After some rough physical calculations of how big the bracelett had to be I had to size it up to make it look and feel more trustworthy. As the first prototype then looked like an electronic ankle tag, some curves have been added to give it a more dynamic look.
transparency Users encountering a new product are eager to learn about how the inner parts of the products work. To communicate the inner mechanisms a semi transparent material was chosen for the shell and the three aircontainer are painted in bright signal colors.
medical Function: Pure Oxygen is toxic as it creates Radical oxygen particles in the blood. Although three breaths are not harmful.
Compression = 20 BAR
oxygen level = 99%
normal oxygen level in air ? 20%
Volume of a Breath:
during physical activities = 1,0l - 1,5l
Oxygen in a heavy breath:
1,5l * 20% = 0,3l
0,3l * 20 bar = 15cm3
more trust - less acceptance
After some rough physical calculations of how big the bracelett had to be I had to size it up to make it look and feel more trustworthy. As the first prototype then looked like an electronic ankle tag, some curves have been added to give it a more dynamic look.
Users encountering a new product are eager to learn about how the inner parts of the products work. To communicate the inner mechanisms a semi transparent material was chosen for the shell and the three aircontainer are painted in bright signal colors.
Pure Oxygen is toxic as it creates Radical oxygen particles in the blood. Although three breaths are not harmful. Variables Given: Compression = 20 BAR oxygen level = 99% normal oxygen level in air ? 20% Volume of a Breath: during physical activities = 1,0l - 1,5l Oxygen in a heavy breath: 1,5l * 20% = 0,3l Volume Compressed: 0,3l * 20 bar = 15cm3
|Client||Product||Year & collaboration|
|Design Academy Eindhoven||Oxygen bracelett||2019 / Mentor: Vic Cautereels|
efficient laundromatsImproving the customer experience of laundromats
So I took myself 5 days to develop this quick and dirty concept for a digital communication machine to be implemented in the business.
Day 1: Brainstorming about the customer journey. Day 2: Writing down the information for the interfaces. Day 3: Making an interactive prototype. Feedback: simplify, Valentin!
Day 4: Making a cleaner Prototype.
Day 5: Video making. Fin.
part 2: rebrand of mermaid's sb-wäscherei und textilpflege, including a custom typeface, icons and a website.
The core of the rebrand was the website. It was very decorative and inefficient, so everything had to be cleaned up. Pictures were replaced by pictograms etc.. A challange was to inform about the two sides of the business within one location - drycleaning and laundry. It was a desaster before, as people called one person instead of calling the other. I put the informations instead of a common site into different subsides. The user has to first select in which location he or she is interested - then in which business and only then the information appears. The old Logotype was very much representing the Identity of the Business. The only problem: it was not very readable for the customer. Therefore my task was to make it functional without loosing what the logotype is standing for: the squarisch bold washingmachines standing like boxes in a row and the water giving motion to the letters. I went all the way doing the whole alphabet!
|Client||Product||Year & collaboration|
|Mermaid's Textilpflege und SB-Wäscherei München||Website, type, icons, store window||2014-2020|
BDSM starter-pack out of waste
A project about sustainability for renewi - A multinational recycling company. We were given the task to find new innovative ways to recycle nylon fibers coated with latex which are beeing used and thrown away in the cartire production. With a team of three students we tried to create appealing sextoys out of it.
|Client||Product||Year & collaboration|
|Renewi, Design Academy Eindhoven||Nylon tire cord with latexcoating / Aluminium / Plastisol / Machine & Handmade||2018 with Sina Grebrodt / Mentor: Eibert Draisma|